Basically, you go to the site, download 100megs of stuff, move it to your applications folder (of course, I'm talking about a mac) and run it. There you go: apache, php5, mysql running independently from any other implementation you have already installed. In less than 2 minutes!
Even Marc Liyanage, who's been distributing this sort of all-in-one solutions for a long time, admitted that it's cool :-)
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2009